GROUNDED launches pure protein m*lkshakes in Whole Foods Market USA, debuting North America expansion.

London, UK — October 2024:

GROUNDED, the West London-born brand behind the cleanest protein shakes on the planet, is taking a large step into the U.S. market through a strategic launch with Whole Foods Market USA. Known for its uncompromising approach to quality ingredients, GROUNDED’s Plant-Based Protein M*lkshakes will now be available to American consumers starting October 20th in Whole Foods Market stores across the California and New York region.

Driven by the soaring demand for premium, clean-label protein products, GROUNDED is set to redefine the U.S. market. In a landscape crowded with artificial and overly processed options, GROUNDED stands apart by offering real, whole ingredients with zero compromise.

“Our mission is to make the cleanest protein shakes on the planet and launching with Whole Foods Market USA is a natural next step. A vast number of American consumers in the natural grocery channel are extremely well-educated in their food choices. They understand the importance of using real, whole ingredients over synthetic ones. These are the people we’re speaking to, and we’re excited to bring them a product that matches their values without compromise.” says Gabriel Bean, Co-Founder of GROUNDED

The U.S. launch presents a pivotal opportunity for GROUNDED to connect with a growing demographic of health-conscious consumers who seek convenience without compromise. GROUNDED is crafted for those who value simplicity and transparency — offering a clean label with superior ingredients and none of the fillers or artificial additives found in other products. It’s a straightforward, natural choice for people who demand both quality and integrity in their nutritional options. “We’re the fastest-growing protein beverage brand in the UK, growing at five times the category average. Over the past year, we’ve tripled our distribution, a testament to the increasing demand for clean, high-quality products. The momentum we’ve built at home has given us the confidence to expand into the U.S. market, and we’re excited to bring the same level of growth and energy across the pond.” adds Bryn Ferris, Co-Founder.

Since its launch in 2020, GROUNDED has carved out a distinctive niche with its stripped-back ingredient profile and relentless focus on 100% natural, plant-based ingredients. The brand’s ethos, captured in the phrase, ‘Nothing fake in our shake,’ resonates with consumers who are tired of artificial additives and overly processed options. Their Chocolate M*lkshake contains just eight ingredients, while the Mint Chocolate M*lkshake contains nine, both offering 20 grams of protein from a carefully balanced blend of pea and sunflower protein. Unlike conventional dairy-based or highly processed competitors, GROUNDED’s shakes are powered by real food ingredients such as organic cocoa and coconut cream, ensuring a rich, creamy taste without any artificial additives or gums.

With its entry into Whole Foods Market USA, GROUNDED builds on its momentum as one of the top-selling functional drinks in Whole Foods Market UK. Earlier this year, the brand achieved nationwide distribution with both Holland & Barrett and David Lloyd Clubs, solidifying its position as a leader in the health and wellness space.

This expansion represents a major step in GROUNDED’s growth strategy as it looks to leverage its strong brand identity and commitment to ingredient transparency in the top consumer market in the world.

Product USPs:

• 20g protein
• 100% natural ingredients
• Plant-based

Key Launch Details:

• On Shelf Date: October 20th, 2024
• Total Store Count: 158 Whole Foods Market stores across California and New York regions
• Product Offerings: Chocolate M*lkshake and Mint Chocolate M*lkshake
• The Whole Foods Market USA launch not only reinforces GROUNDED’s commitment to its clean label values but also sets the stage for further international expansion as the brand continues its mission to transform the protein category & bring the cleanest protein drinks on the planet to everyone. With a fiercely loyal consumer base in the UK and growing recognition abroad, GROUNDED is poised to continue its success across the pond.

About GROUNDED:

GROUNDED was founded with a mission to make the cleanest protein m*lkshakes on the planet. The brand’s minimalist ingredient approach is matched with a commitment to sustainability: its packaging is 100% recyclable, and for every website order, GROUNDED plants a tree to give back to the planet.

For more information, visit groundedshakes.com.

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