Jan 06, 2023

GROUNDED Launch In To All Whole Foods Market Stores (UK) + Take Over Front of Flagship Store

GROUNDED, the clean plant-based protein shake brand, have secured a listing with Whole Foods Market, and launched in to all UK locations today (5th Jan).

Whole Foods Market will carry both chocolate and mint-choc SKUs, and the shakes have been listed in all 7 locations. The listing comes in time for Veganuary, and gives customers the option of a fully plant-based protein shake, with 20g of vegan protein per carton. GROUNDED will be sampling in-store on selected days across all locations for the whole month of January.

"It's been an absolute ambition for us to launch into Whole Foods Market since the early days of GROUNDED. They pioneered the health food scene in the UK, and it's a dream to be a part of that story. Our values align so strongly, and our products were made for Whole Foods. It's a perfect match. "

Gabriel Bean, Founder, GROUNDED

To mark the launch, GROUNDED have also taken over the front window of the Kensington branch, with two rotating 'mega cartons' on display, and the caption "NOTHING FAKE IN OUR SHAKE" on the front of store window, and on the inside of the store is a third rotating carton with the caption "THE CLEANEST PROTEIN SHAKE ON THE PLANET" with a highlight of the packaging sustainability facts.

“We kept it clean and simple like the products. The cartons are visually striking, and the message is bold and clear, so we agreed that’s all that was needed. It was like bringing our social media campaign to life.”

Tim Fowler, Creative Director, GROUNDED

GROUNDED's front of store window display at Whole Foods Market, Kensington

Their carton creates 75% less c02 than glass, and 41% less than plastic over its life cycle, whilst also being 100% recyclable and made with FSC paper.

The brand are planting a tree with every product purchased from Whole Foods for the month of January, including a contest to win merch and a year's supply of GROUNDED shakes. Participation requires entrants to purchase the shakes & scan the QR code on the inside window display of the Kensington branch + upload their receipt.

The brand are planting a tree with every GROUNDED purchase in the store.

This launch marks the start of an ambitious expansion year following the successful raise of their seed round back in October 2022. More launches are planned in the coming months as they strategically expand the brand in to retailers where target customers shop.

"We’re elated to now be on the shelves at Whole Foods; a retailer that’s been on our hit list for a while! The team have put a huge amount of effort into the launch, & seeing the window display with the shakes in there is pretty surreal."

Bryn Ferris, Co-Founder, GROUNDED

GROUNDED have 3 mega-size rotating cartons on display in the Whole Foods Flagship store in Kensington.